Microsoft Yahoo Merger Nearing – Google Not Worried (pie chart)

Talks are nearing a finalization of Microsoft acquiring Yahoo’s search advertising business . Both companies have been struggling to compete with google for search engine and ad market share hoping the merger will generate more of a grip on the revenue cliff they are clinging to as they watch Google bask in the sun of success.

The primary focus of Microsoft is to utilize Yahoo’s larger online advertising engine which has seen more success than what they have been able to achieve.

Advertising To The Most Viewers

There is no question that in advertising arena, you want to get your ads in front of the most relevant people for the least amount of money. Although all 3 major search engines offer online advertising services, there is no question that google will get your ads in front of the most viewers.

Our Search Engine Referral Percentages

With the news of the merger, I decided to gather analytics data from 10 sites from the beginning of 2009 to current that we have done that address an array of different demographic arenas to see the percentages of organic search referrals from the big 3 companies. All 10 sites have sitemaps submitted and on file with the webmaster related tools they provide.

MindWireMedia's Google, Yahoo, Microsoft Organic Referral Analytics Stats

From the results we have seen, there is no question which search engine we recommend to our clients to advertise on.  With Microsoft’s marketing campaign of their new search engine Bing, and the merger talks, it will be interesting to see if the their organic search referrals will increase making it a little more enticing to invest more advertising, but currently the outlook is grim.

What is your opinion? Do you see similar results? (respond)